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The Sales Survival Handbook by Ken Kupchik is a practical guide for sales professionals who want to improve their skills and succeed in a challenging and competitive industry. The book covers a wide range of topics, from prospecting and lead generation to closing deals and building long-term relationships with customers. The author provides a wealth of practical advice, tips, and real-life examples to help readers navigate the ups and downs of the sales process and develop a winning mindset. Whether you are a seasoned sales pro or just starting out in the field, this book offers valuable insights and strategies for overcoming obstacles, staying motivated, and achieving success in sales.